 |  | | Dear Revenue Subscriber, It's no secret that ad dollars are shifting to more efficient and measurable media. This spells good news for publishers, marketers and media executives profiting from advances in the digital sphere. But changes and challenges abound. This year's Chicago show carries on the tradition of being about the "business" of digital marketing, providing a world of resources and expertise to help drive you and your clients' expanding digital strategy. Revenue subscribers get 25% off the current full conference pass! Register now with code: 25CHA2 and save! | | | Following are a few session highlights and a great cross-section of the experts we have speaking in Chicago. Check out the full schedule here.
Master Class CPG Roundtable: Growing Online Brand Advertising Dollars Consumers are inundated with marketing messages from an ever-increasing number of media channels, while advertisers are continually striving to find the optimal mix. Knowing what works best can provide digital advertisers with valuable insights, yet many advertisers lack the online transaction models and resources required to make their performance metrics resonate in the boardroom. This panel presents real-world experiences and the latest ideas from leading consumer packaged goods companies – helping identify what's needed to usher in the next evolution of Internet marketing. |  | Tim Kopp, CMO, ExactTarget, Moderator Andy Markowitz, Director, Digital Marketing and Media, Kraft Kevin Doohan, Director, Interactive Marketing, ConAgra Foods Brad Santeler, Director of Media and Relationship Marketing, Kimberly-Clark Corporation |  |  |  | Widgets and Applications – The New Media Network Widgets and gadgets play an important role in today's social circles and offer marketers an opportunity to expand their audience and build their brand by reaching core demographics and key influencers. Join social media experts as they discuss new-form interactive content that's turning traditional online advertising on its head and explore the value of branding and marketing with today's widgets, gadgets and micro applications. |  | Sonya Chawla, Senior Director, Advertising, Slide Ben Pashman, VP, Sales & Business Development, Gigya Chris Duskin, Senior Director of Product Marketing, Omniture Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A | Razorfish |  |  |  | Making Mobile Work: Real-World Examples Is now the right time to trust mobile with your campaign? Hear from a panel of marketing experts who have placed their bets on mobile; and are winning! From strategy and development to implementation and measurement, these executives share insider tips on how to maximize exposure and reach by engaging the power of mobile. |  | Mickey Alam Khan, Editor in Chief, Mobile Marketer, Moderator Eric Eller, Senior VP, Products & Marketing, Millennial Media Scott G. Silk, President and CEO, Action Engine Steve Leonard, General Manager, Off-Deck, Motricity Scott Margolis, Director of Digital Business Development, FOX News Richard Trumble, Executive Director, Strategy & Operations, Wall Street Journal Digital Network |  |  | |
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| Copyright © 2008 Montgomery Media International All Rights Reserved 300 Montgomery Street, Suite 1135 San Francisco, CA 94104 Disclaimer | Privacy Policy | | | |  |  |  |  | Our lowest price offer is available now! Save 25% off the Early Bird rate when you register for a Full Conference Pass. That's a combined savings of over 35% off the on-site rate. Use code: 25CHA2 |  | |  |  | |  | | |  | | |  |  |  | Our lowest price offer is available now! Save 25% off the Early Bird rate when you register for a Full Conference Pass. That's a combined savings of over 35% off the on-site rate. Use code: 25CHA2 |  | |  |  | |  | Sponsorship and Booth Inquiries:
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