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WebProNews - Blogging To Build Buzz About Your Business December 13, 2008 http://www.WebProNews.com Have you Tried Blogging for Your Business? Let us know here: http://www.webpronews.com/node/48309#comments |
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Blogging To Build Buzz About Your Business Mike Sachoff | Staff Writer While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online? The SES session "Blogging For Business" has the answers. (Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.) Jennifer Evans Laycock, Editor-in Chief, Search Engine Guide, said everyone is blogging. "The recession we are in make blogs essential." Blogs are cost efficient especially if you have a tight marketing budget. |
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Reasons for blogs: Showcase your personality Create a feedback cycle Build a loyal community Create an emotional investment Increase your credibility |
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| Laycock said," The value of your blog is the conversation that takes place in your comments." Leave it open-ended and integrate media into your blog. Engage with your readers-comment back. People don't trust ads but there is trust online with friends and strangers who have credibility. Blogging is as effective as word-of-mouth. Easy blog marketing: |
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Comment early (gets attention of other readers) Frequent comments Spread comments Comment late (to get attention of the blogger) |
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Pitching a blogger Use real language Respect their time Develop a friendship "Whatever industry you're in, start building relationships now in the community because you may need to pitch something in the future," Laycock said. |
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| Before pitching a blogger: Address them by name Make sure you have the correct personal email address Spell check Send individual emails Be transparent Familiarize yourself with their readers |
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Make sure your pitch is relevant to their readers Proofread Bill Balderaz, President and Founder of Webbed Marketing, said blogging is good for businesses that are fast, flexible, can be experimental, and are working with limited budgets. Engage in customer conversations and respond to negative comments. "Blogging is less expensive per impression and has measurement capability," Balderaz said. Have you Tried Blogging for Your Business? Let us know here: http://www.webpronews.com/node/48309#comments |
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Mobile Social Network Users To Become More Active Mike Sachoff | Staff Writer People using mobile social networks today are primarily checking messages, status updates and comments of friends instead of posting photos or comments themselves, according to a new study by ABI Research. The study found that pattern is changing as more people have access to better mobile devices and social network applications that make it easier for uploading and communication. "Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos," says ABI research director Michael Wolf. "Over time, however, a growing number of consumers will share photos and use social network messaging and email which will translate to longer and more frequent usage of social networks on mobile." |
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Currently more than half of those who use a social network on their PC do so on a daily basis, while only around 17 percent do the same via a mobile device. The gap in usage between online and mobile social networks will become smaller over time as people adapt to using their mobile phone as one of the main ways of keeping in touch with their networks of contacts. "The fact is that more consumers are really starting to adopt social networking on their phones," said Wolf. "The combination of more capable phones with flat-rate mobile broadband and pre-installed social network applications will help cement social networks as hubs for entertainment and communication, regardless of the screen consumers use to access them." What do you think about mobile social networking? Let us know here: http://www.webpronews.com/node/48327#comments |
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