Humorous Copy, Google Adwords & More

 

	Click to view this email in a browser		Newsletter
	June 5, 2007
	Greetings Phillip, Injecting Humor Into Your Copy Many of you know I like Woot.com, one deal, one day. It's simple, it's funny. But last week I actually went above a LOL, and guffawed (is that GOL?). I'm serious. The Woot-Off last week consisted of a bunch of products but one in particular caught my eye. Here's the exact copy selling what could have been a pretty boring product: HealthPro Wrist Blood Pressure Monitor  - No Wrist, No Reward As far as I'm concerned, if you can't mount a gadget on your wrist, it isn't worth owning. You probably think you're pretty "with it", strutting around with that watch on, but I scoff. Like this: scoff! Oh, you say you've got a calculator on yours? Nice try, amateur... Continue Reading on the VerticalResponse Email Marketing Blog 5 Basics for Getting Started with Google Adwords Since Google drives so much internet traffic it's important for you to be seen there. There are two ways for you to do this...natural search (SEO or search engine optimization, where your site URL shows up in the body of the results pages) or pay-per-click (PPC or otherwise known as SEM, search engine marketing). Google Adwords is a pay-per-click engine meaning, when someone does a search and your ad appears (usually down the right-hand sidebar) you pay when someone clicks on your ad. How does it work? Basically you create an account with Google Adwords that you fund with your credit card. When someone clicks on your ad... Continue Reading on the VerticalResponse Email Marketing Blog VerticalResponse Goes on the Road to Boston That's right folks we're taking it on the road...to Beantown! We'll be at ebay Live! June 14-16th. We're pretty excited because our good friend Andy Sernovitz is keynoting and we know how great he is at the Word of Mouth Marketing thing.  If you want information on registration check it out here. See you there!		VerticalResponse for Partners Do you have customers that need email marketing? Be in the email marketing business FAST.  Benefits of being a Partner - Join Today! On The Blog Visit the VR Lounge! A Cool Place for Hot Marketing Simply log-in to your account, click the "Community" link at the top and join the discussions! Don't Have a VR Account? Sign up free, take advantage of all the great info in our newsletters. The WorkZ.com Newsletter Helping Small Business Grow Business, marketing and technology tips & techniques, delivered right to your inbox twice a month! Subscribe to the WorkZ Newsletter.
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