ClickZ Today: The Duplicate Content Debate

> ==============================================
> C L I C K Z T O D A Y
> ==============================================
>
> Wednesday, June 6, 2007
> http://www.clickz.com/
> The Internet's Leading Resource
> for Doing Business Online
>
>
>
> ==============================================
> This e-mail is optimized for mono-spaced typefaces.
> For maximum legibility, specify Courier as your e-mail
> font. For subscription options, see the bottom of this
> mailing.
> All newsletters are sent from the domain "clickz.com."
> Please use this domain name (not the entire "from" address,
> which varies) when configuring e-mail or spam filter
> rules, if you use them.
> ==============================================
>
>
> ==============================================
> T A B L E O F C O N T E N T S
> ==============================================
>
> :: The Duplicate Content Debate
> by P.J. Fusco
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,2a8a,jwt3,1wuj,9mfz
>
> :: Does Your E-mail Pass the Mind Filter?
> by Stefan Pollard
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,3hy5,comj,1wuj,9mfz
>
> :: Disney Turns 'Clockwork Orange'
> by Dave Evans
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,9y0p,7252,1wuj,9mfz
>
> :: Behavior Under the Planning Microscope, Part 1: Viral
> by Andy Chen
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,98r3,h83j,1wuj,9mfz
>
> :: Google Introduces Audio Ads to a Wider Customer Base
> by Fred Aun
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,up8,3tzw,1wuj,9mfz
>
> :: TNS: Internet Spend Increases in a Down Quarter for the Ad Biz
> by Enid Burns
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,dno7,5gkt,1wuj,9mfz
>
> :: Longer Video Ads Perform Better in Some Measures Says OPA Study
> by Matthew G. Nelson
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,3q61,cwyn,1wuj,9mfz
>
> :: Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,byq9,6bfc,1wuj,9mfz
>
> :: Highlights from the SEW Blog: June 4, 2007
> by Kevin Newcomb
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,jfyb,dmqq,1wuj,9mfz
>
>
>
> ______________________________________________
> SEARCH ENGINE MARKETING
> ______________________________________________
> P.J. Fusco
>
> The Duplicate Content Debate
> From an SEO perspective, too much duplicate content can land your
> site in the netherworld of Google's supplemental results.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,2a8a,jwt3,1wuj,9mfz
>
> ______________________________________________
> E-MAIL DELIVERY
> ______________________________________________
> Stefan Pollard
>
> Does Your E-mail Pass the Mind Filter?
> Your e-mail made it past the spam filters, but the trash can awaits
> messages that aren't designed for the human element.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,3hy5,comj,1wuj,9mfz
>
>
> ______________________________________________
> E-MARKETING STRATEGIES
> ______________________________________________
> Dave Evans
>
> Disney Turns 'Clockwork Orange'
> Why forcing viewers to watch an online ad gives marketers and
> advertisers the shaft.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,9y0p,7252,1wuj,9mfz
>
> ______________________________________________
> BEHAVIORAL MARKETING
> ______________________________________________
> Andy Chen
>
> Behavior Under the Planning Microscope, Part 1: Viral
> Explorations of key communication trends based on consumer behaviors.
> First up: a fundamentally different approach to planning a viral idea.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,98r3,h83j,1wuj,9mfz
>
>
>
> Elsewhere on the ClickZ Network:
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Fred Aun
>
> Google Introduces Audio Ads to a Wider Customer Base
> The company will roll out the service to all U.S. advertisers during the
> next month.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,up8,3tzw,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Enid Burns
>
> TNS: Internet Spend Increases in a Down Quarter for the Ad Biz
> Internet display advertising expenditures grew in the first quarter, while
> the
> total ad spend dipped slightly.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,dno7,5gkt,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Matthew G. Nelson
>
> Longer Video Ads Perform Better in Some Measures Says OPA Study
> Online Publishers Association research shows video ads on TV, magazine and
> newspaper sites drove more user actions than portals and UGC sites.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,3q61,cwyn,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Kate Kaye
>
> Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost
> Ad-supported Internet TV service Joost has hired Cisco vet and former
> Skype
> board member Mike Volpi as its new CEO.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,byq9,6bfc,1wuj,9mfz
>
>
> ______________________________________________
> SEW : SEARCHDAY
> ______________________________________________
> Kevin Newcomb
>
> Highlights from the SEW Blog: June 4, 2007
> Featured posts to the Search Engine Watch blog in the past week, along
> with
> recent search-related headlines from around the Web.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,jfyb,dmqq,1wuj,9mfz
>
>
> ==============================================
> A B O U T C L I C K Z
> ==============================================
> Founded in 1997 and headquartered in New York City, The
> ClickZ Network ( http://www.clickz.com/ ) is a compendium of
> resources and advice for helping online marketers do their
> jobs more effectively. The Network culls the experiences of
> more than 70 contributors to deliver articles each week full
> of practical information about online marketing and
> e-commerce. ClickZ reaches more than 80,000 subscribers
> each business day through e-mail and the Web.
>
>
> Sponsorship opportunities at ClickZ? Contact:
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,f5qz,kx57,1wuj,9mfz
>
> Editorial comments/questions? Contact:
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,k1gf,57ng,1wuj,9mfz
>
> General comments and questions?
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,k1gf,57ng,1wuj,9mfz
>
> Need help with your subscription?
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,6uom,gefj,1wuj,9mfz
>
> ==============================================
>
> To unsubscribe via postal mail, please contact us at:
> Incisive Media Plc.
> 270 Lafayette Street, Ste. 700
> New York, NY 10012
> Please include the email address which you have been contacted with.
>
> To Update your Profile, Click here
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,63rk,mev5,1wuj,9mfz&MLM_MLID=6583&MLM_UNIQUEID=15c8b6d9df&MLM_MID=125148&EMAIL_ADDRESS=pkq66@erols.com&newsletter=ClickZ+Experts+Today+%28Text%29
>
> EmailLabs - High Performance Email Marketing
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2okc,52v,3dt0,a1nw,1wuj,9mfz