> ==============================================
> C L I C K Z T O D A Y
> ==============================================
>
> Thursday, January 25, 2007
> http://www.clickz.com/
> The Internet's Leading Resource
> for Doing Business Online
>
>
> ==============================================
> S P O N S O R S
> ==============================================
> Marketing Experiments
> Search Engine Strategies Conferences & Expos
>
> ==============================================
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> For maximum legibility, specify Courier as your e-mail
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> ==============================================
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> ==============================================
> T A B L E O F C O N T E N T S
> ==============================================
>
> :: The Rise of Aggressive Bounce Rates
> by Derek Harding
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,c0vg,m99h,1wuj,9mfz
>
> :: A New Way to Reach Canadians Online
> by Tessa Wegert
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,7hyp,d1eo,1wuj,9mfz
>
> :: Music Gone Mobile
> by Laura Marriott
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,jzuz,aswo,1wuj,9mfz
>
> :: Why Convergence Is Inevitable
> by Shane Atchison
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,itmc,egi8,1wuj,9mfz
>
> :: Brand Advertisers Bash Google's Ad Serving Policies
> by Zachary Rodgers
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,1to,f0jy,1wuj,9mfz
>
> :: McCain Takes to Video and Search Ads, Dems to Blogs
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,6gnh,tdv,1wuj,9mfz
>
> :: AOL, GM Team on Broadband Video Ad Integration
> by Ryan Naraine
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,95kt,7o8d,1wuj,9mfz
>
> :: Don't Click Here! Should You Pre-Qualify Clickers?
> by Patricia Hursh
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,f2sm,59uw,1wuj,9mfz
>
>
> /--------------------------------------------
>
> Search Engine Strategies Conference & Exposition
> The Premier Events for Search Engine Marketing & Optimization
> Worldwide. Events feature presentations and panel discussions
> that cover all aspects of search engine-related promotion.
> Developed by Search experts, including Danny Sullivan,
> Chris Sherman, Rebecca Lieb and more. Expositions include
> all of the latest SEO products, services and solutions.
> Go to www.searchenginestrategies.com
> to learn more about these "must attend" events today!
>
> ---------------------------------------adv.-/
>
>
> ______________________________________________
> E-MAIL MARKETING OPTIMIZATION
> ______________________________________________
> Derek Harding
>
> The Rise of Aggressive Bounce Rates
> How ISPs are forcing marketers to e-mail more than
> they should -- or even want to.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,c0vg,m99h,1wuj,9mfz
>
> ______________________________________________
> MEDIA BUYING
> ______________________________________________
> Tessa Wegert
>
> A New Way to Reach Canadians Online
> Advertising on premium Canadian content finally got easier.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,7hyp,d1eo,1wuj,9mfz
>
>
> ______________________________________________
> MOBILE MARKETING
> ______________________________________________
> Laura Marriott
>
> Music Gone Mobile
> Why mobile advertising and mobile commerce are a
> natural fit for the recording industry.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,jzuz,aswo,1wuj,9mfz
>
> ______________________________________________
> ACTIONABLE ANALYSIS
> ______________________________________________
> Shane Atchison
>
> Why Convergence Is Inevitable
> Why data analysis is moving from discrete to holistic --
> and as a bonus, some fried chicken secrets.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,itmc,egi8,1wuj,9mfz
>
>
>
> Elsewhere on the ClickZ Network:
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Zachary Rodgers
>
> Brand Advertisers Bash Google's Ad Serving Policies
> As Google leaps into the big pond of brand ad budgets,
> agencies say the company doesn't yet realize it's a small fish.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,1to,f0jy,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Kate Kaye
>
> McCain Takes to Video and Search Ads, Dems to Blogs
> Democratic Presidential hopefuls are hitting the blogs, but
> Republican Senator John McCain is using paid video and display ads.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,6gnh,tdv,1wuj,9mfz
>
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Ryan Naraine
>
> AOL, GM Team on Broadband Video Ad Integration
> The deal provides hints on how AOL sees the future of online
> video advertising and gives GM a high profile outlet for its branding
> campaign.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,95kt,7o8d,1wuj,9mfz
>
> ______________________________________________
> SEW : SEARCHDAY
> ______________________________________________
> Patricia Hursh
>
> Don't Click Here! Should You Pre-Qualify Clickers?
> B-to-B advertisers often pay high click costs to reach a very
> small and very specific group of potential buyers. More than
> anyone, they need to be sure the right people are clicking on their ads.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,f2sm,59uw,1wuj,9mfz
>
>
> ==============================================
> A B O U T C L I C K Z
> ==============================================
> Founded in 1997 and headquartered in New York City, The
> ClickZ Network ( http://www.clickz.com/ ) is a compendium of
> resources and advice for helping online marketers do their
> jobs more effectively. The Network culls the experiences of
> more than 70 contributors to deliver articles each week full
> of practical information about online marketing and
> e-commerce. ClickZ reaches more than 80,000 subscribers
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