Fw: ClickZ Today: The Rise of Aggressive Bounce Rates

> ============================================== > C L I C K Z T O D A Y > ============================================== > > Thursday, January 25, 2007 > http://www.clickz.com/ > The Internet's Leading Resource > for Doing Business Online > > > ============================================== > S P O N S O R S > ============================================== > Marketing Experiments > Search Engine Strategies Conferences & Expos > > ============================================== > This e-mail is optimized for mono-spaced typefaces. > For maximum legibility, specify Courier as your e-mail > font. For subscription options, see the bottom of this > mailing. > All newsletters are sent from the domain "clickz.com." > Please use this domain name (not the entire "from" address, > which varies) when configuring e-mail or spam filter > rules, if you use them. > ============================================== > > ============================================== > T A B L E O F C O N T E N T S > ============================================== > > :: The Rise of Aggressive Bounce Rates > by Derek Harding > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,c0vg,m99h,1wuj,9mfz > > :: A New Way to Reach Canadians Online > by Tessa Wegert > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,7hyp,d1eo,1wuj,9mfz > > :: Music Gone Mobile > by Laura Marriott > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,jzuz,aswo,1wuj,9mfz > > :: Why Convergence Is Inevitable > by Shane Atchison > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,itmc,egi8,1wuj,9mfz > > :: Brand Advertisers Bash Google's Ad Serving Policies > by Zachary Rodgers > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,1to,f0jy,1wuj,9mfz > > :: McCain Takes to Video and Search Ads, Dems to Blogs > by Kate Kaye > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,6gnh,tdv,1wuj,9mfz > > :: AOL, GM Team on Broadband Video Ad Integration > by Ryan Naraine > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,95kt,7o8d,1wuj,9mfz > > :: Don't Click Here! Should You Pre-Qualify Clickers? > by Patricia Hursh > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,f2sm,59uw,1wuj,9mfz > > > /-------------------------------------------- > > Search Engine Strategies Conference & Exposition > The Premier Events for Search Engine Marketing & Optimization > Worldwide. Events feature presentations and panel discussions > that cover all aspects of search engine-related promotion. > Developed by Search experts, including Danny Sullivan, > Chris Sherman, Rebecca Lieb and more. Expositions include > all of the latest SEO products, services and solutions. > Go to www.searchenginestrategies.com > to learn more about these "must attend" events today! > > ---------------------------------------adv.-/ > > > ______________________________________________ > E-MAIL MARKETING OPTIMIZATION > ______________________________________________ > Derek Harding > > The Rise of Aggressive Bounce Rates > How ISPs are forcing marketers to e-mail more than > they should -- or even want to. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,c0vg,m99h,1wuj,9mfz > > ______________________________________________ > MEDIA BUYING > ______________________________________________ > Tessa Wegert > > A New Way to Reach Canadians Online > Advertising on premium Canadian content finally got easier. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,7hyp,d1eo,1wuj,9mfz > > > ______________________________________________ > MOBILE MARKETING > ______________________________________________ > Laura Marriott > > Music Gone Mobile > Why mobile advertising and mobile commerce are a > natural fit for the recording industry. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,jzuz,aswo,1wuj,9mfz > > ______________________________________________ > ACTIONABLE ANALYSIS > ______________________________________________ > Shane Atchison > > Why Convergence Is Inevitable > Why data analysis is moving from discrete to holistic -- > and as a bonus, some fried chicken secrets. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,itmc,egi8,1wuj,9mfz > > > > Elsewhere on the ClickZ Network: > > ______________________________________________ > CLICKZ NEWS > ______________________________________________ > Zachary Rodgers > > Brand Advertisers Bash Google's Ad Serving Policies > As Google leaps into the big pond of brand ad budgets, > agencies say the company doesn't yet realize it's a small fish. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,1to,f0jy,1wuj,9mfz > > ______________________________________________ > CLICKZ NEWS > ______________________________________________ > Kate Kaye > > McCain Takes to Video and Search Ads, Dems to Blogs > Democratic Presidential hopefuls are hitting the blogs, but > Republican Senator John McCain is using paid video and display ads. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,6gnh,tdv,1wuj,9mfz > > > ______________________________________________ > CLICKZ NEWS > ______________________________________________ > Ryan Naraine > > AOL, GM Team on Broadband Video Ad Integration > The deal provides hints on how AOL sees the future of online > video advertising and gives GM a high profile outlet for its branding > campaign. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,95kt,7o8d,1wuj,9mfz > > ______________________________________________ > SEW : SEARCHDAY > ______________________________________________ > Patricia Hursh > > Don't Click Here! Should You Pre-Qualify Clickers? > B-to-B advertisers often pay high click costs to reach a very > small and very specific group of potential buyers. More than > anyone, they need to be sure the right people are clicking on their ads. > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,f2sm,59uw,1wuj,9mfz > > > ============================================== > A B O U T C L I C K Z > ============================================== > Founded in 1997 and headquartered in New York City, The > ClickZ Network ( http://www.clickz.com/ ) is a compendium of > resources and advice for helping online marketers do their > jobs more effectively. The Network culls the experiences of > more than 70 contributors to deliver articles each week full > of practical information about online marketing and > e-commerce. ClickZ reaches more than 80,000 subscribers > each business day through e-mail and the Web. > > > Sponsorship opportunities at ClickZ? Contact: > http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,232o,52v,f5qz,kx57,1wuj,9mfz > > Editorial comments/questions? 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