ClickZ Today: Digital Marketing to Today's Super-Consumers

 

Today's Columns: � Digital Marketing to Today's Super-Consumers  � Behavioral Marketing's Role in Multicultural America  � How to Make E-mail Campaigns More Meaningful  � Keyword Analysis Exercise: Comparing Google, Yahoo, and MSN  News | News Blog | Experts Columns | Stats | Features | Webcasts | About | View Online ClickZ Experts Today Advice and opinions, by and for marketers

Today's Columns Robin Neifield Digital Marketing to Today's Super-Consumers � E-Marketing Strategies Moms spend nearly $1.6 trillion annually. How are you targeting these super-consumers? � Full story � Printer version Vicky Chen Behavioral Marketing's Role in Multicultural America � Behavioral Marketing A major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising. � Full story � Printer version Stefan Pollard How to Make E-mail Campaigns More Meaningful � E-Mail Delivery A look at three e-mail campaign approaches based on content relevance. � Full story � Printer version P.J. Fusco Keyword Analysis Exercise: Comparing Google, Yahoo, and MSN � Search Engine Marketing In an exercise using RANKS.NL, learn which keyword density elements help optimize a Web page for the three major search engines. Third in a series. � Full story � Printer version Measure and Monetize Online Video: Why 57% of Advertisers are Rethinking their TV Budget Join experts James McQuivey of Forrester Research and Jeffrey Jordan of Omniture as they discuss: - Online Video Growth and Trends in 2009 - How Online Video Attracts and Engages - Using Analytics to Increase Engagement, Revenue, and ROI Download the Webinar and Complimentary Guide Now Elsewhere on the ClickZ Network... 4INFO Expands SMS Ad Distribution Paves way for more reach in SMS ads by offering APIs to publishers, mobile operators and SMS aggregators. - Feb 11, 2009 An Ad-Supported Video App for Android Phones 1Cast app for G1 follows Web player and iPhone app. Infinity, BP and Chilis are advertisers. - Feb 11, 2009 Clickable TV Deal Brings Interactive TV to Atlanta Area Grey Television taps Backchannelmedia to bring interactive ads to about 7 million homes. - Feb 11, 2009 Execs & Accounts: MRM Worldwide, Razorfish, TBWA\Chiat\Day [sub] MRM Worldwide gets an account for dog food; Starwood renews its media account with Razorfish, and TBWA\Chiat\Day New York promotes Jamie Gallo. - Feb 11, 2009 Top 50 Advertisers by Media Value in November 2009 Rankings of the top 50 Internet advertisers by media value in November 2009. - Feb 10, 2009 How Strong is Your Search? If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. - Feb 10, 2009 Give SEO Time! As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. - Feb 10, 2009 ClickZ Yesterday � Reporting and Analysis: Understanding the Difference - Jason Burby � Strategies for Distributing Online Video Content - Christine Beardsell � Amazon Flexes Online Distribution Muscle - Matt Story � Quantifying the Pass-Along Value of Online Advertising - Hollis Thomases Top Jobs Director of Publisher Development Traffic Marketplace El Segundo, United States 539985 Kaplan Higher Education Columbia, United States Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States More Jobs

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