Revenue Newsletter: Weekly Update

 

www.revenuetoday.com Newsletter for the Performance Marketing Community December 18, 2008 Editor's Letter Issue At A Glance Editor's Letter Revenue Blog Affiliate Thing GeekCast Revenue - Out and About What's the Story? Blast From the Past Inside Track Advertise With Us Industry Jobs Click here to see who's hiring. FREE Subscription Get a FREE subscription to Revenue magazine. Apply Now! It's full steam ahead as we are just one week away from Christmas. Online marketers are in high gear as evidenced by numbers coming out of a couple of the big networks. Earlier this week, Commission Junction reported its same store retail sales growth for Black Friday and Cyber Monday was significant in a year-to-year comparison for 2007 to 2008. The figures topped those recently released by market researcher comScore. comScore recently put out numbers that there was a 1 percent increase in 2008 for retailers on Black Friday and a 15 percent increase on Cyber Monday compared to 2007. However, Commission Junction saw increases of 73 percent and 39 percent, respectively, for both of those big shopping dates. And, as mentioned in last week's newsletter, LinkShare released figures showing that its merchants experienced 17 percent growth over 2007 on Black Friday and a 21 percent increase in same store sales on Cyber Monday. I haven't seen too many returns or reports about online sales over the last week, but I'm hopeful that the news will be upbeat. That would be the best gift of all. We will not have a newsletter next week. So, I wanted to wish you and yours a very happy, healthy, safe and profitable holiday season. Merry, Merry?. Lisa Picarille Editor-in-Chief Revenue Blog Lasting Impressions - From Revenue's Editor-in-Chief Marketers not Too Social This week there seems to be a lot of reports, research and studies about marketers and social media. Here's a sampling: According to a new survey of 180 chief marketing officers at brands with revenues ranging from $250 million to over $10 billion, 55 percent of the CMOs at leading brands surveyed say they're not too interested (22 percent), or not interested at all (33 percent), in incorporating the social networking sites into their marketing strategies. And just 10 percent of the CMO survey respondents say they already are using social networking sites in their marketing plans. Read the entire entry: http://www.revenuetoday.com/blog/ Featured Sponsors Affiliate Classroom buy.at Intabill LocalPages.com Marin Software MarketHealth Affiliate Network Marriott Affiliate Program oneNetworkDirect RealNetworks TaxBrain Walmart.com Have You Heard Affiliate Thing This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about the impressive showing by affiliate networks on Black Friday and Cyber Monday vs. the retail numbers reported by comScore. The show also includes news on Christmas shipping deadlines for affiliates, top WordPress plug-ins, annoying buzzwords, how to win a Dell Mini, people to follow on Twitter, and previews of the next issues of FeedFront and Revenue. Check out the show: http://geekcast.fm/archives/category/affiliate-thing/ Revenue - Out and About There's just one week left before Santa arrives. That means that you should be thinking about last minute holiday sales on your site. So save your schmoozing for the big New Year's blowout because there are no major shows or events until the beginning of the year ? then it's on. Affiliate Summit West 09 in Las Vegas is happening January 11-13 and it's a can't-miss event for online marketers. To see what other must-attend events you must plan for in coming months, check out our calendar and events page: http://www.revenuetoday.com/section/Events%20Calendar What's the Story? Learn more about what we are putting together for our upcoming issues for 2009: http://www.revenuetoday.com/section/Next%20Issue Blast From the Past With the New Year coming quickly, you should resolve to do more with your blog. Columnist Rosalind Gardner offers some great tips on how to spice up your blog. Check out "Avoid the Blog Drivel": http://www.revenuetoday.com/story/Avoid-the-Blog-Drivel Inside Track Hydra named JOHNNY TALISMAN as creative director. Here is the career you could be having. Visit our Industry Jobs page. Advertise With Us To reserve your position in the next issue of Revenue, or to obtain further information about our audience and rates, please contact the sales staff at 415-397-2400. Tobias Siegel, Sales Director t.siegel@revenuetoday.com Revenue Advertising Blog: http://www.revenuetoday.com/sales/ Published by: Copyright ? 2008 Montgomery Media International All Rights Reserved 55 New Montgomery, Suite 216 San Francisco, CA 94105 Disclaimer | Privacy Policy