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Newsletter for the Performance Marketing Community

December 4, 2008

Editor's Letter

Issue At A Glance

Revenue - Out and About

What's the Story?

Blast From the Past

Inside Track

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Industry Jobs
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It is crunch time - the time when most online marketers make a huge percentage of their annual revenue. Market research seems to indicate that online shopping is up this year, thus far. The growth year-over-year is not as large as in the past but there are still three weeks for shoppers to head online for purchases.

Best,

Lisa Picarille
Editor-in-Chief

Revenue Blog

Lasting Impressions - From Revenue's Editor-in-Chief

Online Marketers Eye Green Monday
Market research figures for Black Friday and Cyber Monday were a mixed bag with analysts reporting widely varying figures for online shopping. The biggest online shopping day is expected to be Dec. 15, which is being called Green Monday. Some researchers are expecting that 32 percent of holiday sales are expected to take place that day as procrastinators and budget shoppers hold out for better deals. It's also typically the last day that consumers can wait and still get free shipping.

Read the entire entry:
http://www.revenuetoday.com/blog/

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Have You Heard

Affiliate Thing

This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille chatted about the impact of Black Friday and Cyber Monday. The show also includes a discussion about Scott Jangro's frozen turkey, breaking up with the ASUS eee for the Dell Mini, a new WordPress plug-in from Chitika, an application for iPhone users that want to pretend they have a Blackberry Storm, Coupon Cabin running TV commercials, and the Affiliate Triathlon.

Check out the show:
http://geekcast.fm/archives/category/affiliate-thing/

Revenue - Out and About

PPC Classroom Live is holding a three-day event in Orange County, CA at the end of this week (Dec. 4, 5, 6). You'll get all the information, tools and connections you need to become a successful, commission-earning affiliate using pay per click search marketing and since it's across the street from Disneyland you can also stop in and see Mickey and his pals. Next week if you're Chicago, be sure to check out Search Engine Strategies Dec. 8-10.

To see what other must-attend events you must plan for in coming months, check out our calendar and events page:
http://www.revenuetoday.com/section/Events%20Calendar

What's the Story?

Learn more about what we are putting together for our upcoming issues:
http://www.revenuetoday.com/section/Next%20Issue

Blast From the Past

Our By Design columnist, Pedro Sostre, discusses the importance of following through when launching a new site or redesigning an existing one.

Check out "The Importance of Follow Through":
http://www.revenuetoday.com/story/ImportanceOfFollowthrough

Inside Track

Here is the career you could be having. Visit our Industry Jobs page.

Advertise With Us

To reserve your position in the next issue of Revenue, or to obtain further information about our audience and rates, please contact the sales staff at 415-397-2400.

Tobias Siegel, Sales Director t.siegel@revenuetoday.com

Revenue Advertising Blog: http://www.revenuetoday.com/sales/