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| September Newsletter | |
Dear shoppingmalldc.com;In this month's newsletter:
What is Success?There has been a recent surge in articles that focus on the success of banner advertising in an integrated marketing strategy. MarketingSherpa released a chart measuring the click rate of various banner ad sizes: At AdReady, we often talk about the advantage of using search and display together to achieve as much as a 22% boost in clicks over using just search or display alone. Being a Marketer myself, I know we are a results-driven group, but looking at click rate alone misses the main impact of banner ads. What banner ads are able to accomplish better than text or other forms of advertising is to present your brand, product, or service with the impactful use of graphics, motion and product images. Banner ads that are gaining any clicks are likely achieving their goal of building brand recognition and capturing the viewer's attention. A MediaPost article sited research that found that: "...among consumers exposed to a campaign, click-through accounted for only 10% of subsequent site visits and 14% of incremental dollar sales volume; view-through -- consumers exposed to the campaign but who did not click on the ads -- accounted for 90% of eventual site visits and 86% of incremental dollar sales." In other words, looking at simply the clicks generated from a banner ad campaign may be missing as much as 90% of its impact on sales. Start Your Campaign at AdReady.com sources-http://marketingsherpa.com/article.php?ident=30829&pop=no Political Campaign 2008As Americans spend less time watching television and listening to the radio and more time gathering their news information on the Internet, it is more important than ever to reach them online. Between now and election day there will be millions of ad impressions available online that will be viewed by millions of voters. Take a peak at just some of the new political ads available at AdReady.com: Target your political campaigns and grab this attentive audience now. The Holidays are Fast Approaching, Are You Prepared?With the state of the economy, the real estate market, and gas prices what should we expect this holiday season in terms of sales? Only time will tell, but several predictions have been made. One iCongo survey found that " ...more than one in three online adults (36 percent) are now more likely to shop online rather than in-person as a result of the increasing price of gasoline." People today are very cost-conscious and focused on finding the best deals available. Now more than ever, it is essential to test your messaging, positioning, and offers to see what resonates loudest with your target audience. Make sure you are putting the best value you have to offer in front of your customers. sources-http://reuters.com/article/pressRelease/idUS135319+05-Aug-2008+BW20080805 Advertising Standard of Excellence AwardWe are proud to announce recognition of AdReady.com for "Outstanding Achievement in Web Site Development" from the Web Marketing Association. The WebAward Competition for Web site development included more than 2,400 sites from 45 countries. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. If you need help with setting up your campaign, you can reach us by email or by calling us at 1-866-274-0330. Thanks, The AdReady Team ©2008 AdReady
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