| "A must attend event for anyone looking to understand the tools online retailers are using to increase site conversion and profitability overall." Steve August, Operational VP of Customer Marketing, Brookstone eTailXpo has partnered with eComXpo, the largest online forum for eCommerce marketers, to foster a year-round network. The producer of these events are also hosts of the upcoming eTail 2008 DC event August 4-7, 2008 at the Hilton in Washington, DC Key speakers at eTail this August include: - Borders, Inc: Kevin Ertell, SVP E-Business
- CDW Corporation: Barbara Mousigian, Senior Director, E-Commerce
- PetSmart: Erica Thompson, VP, CRM
- Circuit City: Rich Lesperance, Director – Web Sales & Operations
- Redcats USA:Milton Pappas, EVP, Corporate Marketing and E-Commerce
- LinkedIn: Mike Gamson, GM, New Business
- And many more!
Key themes: -
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Increasing Customer Engagement Retailers are embracing Web 2.0, but let's face it, it's because they have no choice. Social networking has changed eCommerce forever – online retailers are utilizing blogs and customer reviews to "engage" their customers and looking at non-revenue generating activities (like community building) to build customer loyalty and value . -
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Q4: Are You Ready?A tweak here and a tweak there can spike holiday sales for eTailers. Examine how your strategy should change across promotions, products, personalization, comparison shopping sites, search keywords, and much more all heading into Q4. RE REGISTER NOW WITH CODE 10359003EXPO2 Call: 888-482-6012 Email: etail@wbresearch.com Web: www.etail2008.com _______________________________________________________________________________ | | | For inquiries regarding sponsorship and exhibition opportunities call Alice Ann Zaslavsky or Nicola Edey at (646) 200-7475 or (646) 200-7489 respectively or email etailspex@wbresearch.com LEAD SPONSORS  | | | OTHER eComXpo EVENTS INCLUDE: 
| | | RETAIL COMPANIES THAT HAVE NEVER BEEN TO eTAIL: *1st time Attendee 50% Off Pass! Never been to eTail? Call 888-482-6012 or email etail@wbresearch.com to find out if you qualify for 50% off the package of your choice REFERENCE CODE 10359003EXPO2 OFFER EXPIRES THIS FRIDAY, JULY 4TH | | | PLUS.... Bring A Merchandising Or IT Colleague At No Extra Cost! eTail is proud to offer every registered retail attendee a complimentary pass for one of their senior Merchandising or IT representatives (must be Vice President level or higher). Email eTail@wbresearch.com or call 888-482-6012 for more details. | | | *Offer valid for qualified retailers only. Applies to first time companies to the event. Valid until July 4th. Discounts are taken off the full conference price and cannot be combined with other offers | | | | | | | | | | | |