>
> WebProNews - Google Launches Traditional Media Blog
> July 5, 2008
>
http://www.WebProNews.com
>
>
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>
> Google Launches Traditional Media Blog
> Doug Caverly | Staff Writer
>
> Pushes TV, Print, and Audio Ads
>
> A lot of people don't participate in Google's TV, newspaper, and
> radio advertising programs. Others aren't even aware they exist.
> So Google has launched a new traditional media blog with the aim
> of changing both these conditions.
>
> Fair warning: the blog's name is reminiscent of something
> pretend tough guys would say, or perhaps online daters who decide
> to meet in real life. Still, as part of the first post on Let's
> Take it Offline, Kate Pacher announced, "We've created this blog
> as a place for you to turn for the latest in feature launches and
> tips to help you run effective traditional media campaigns."
>
> She then continued, "We'll also share recent industry findings,
> which we think will be interesting and useful for both individuals
> who are new to the offline advertising space as well as those of
> you who have been advertising offline for a while."
>
> Since we've seen some of Google's blogs get ignored for weeks and
> even months, a key point will be how well Let's Take it Offline
> sticks to those "latest" and "recent" guarantees. People are more
> likely to give Google's traditional media programs a shot if they
> don't seem like a small side project.
>
> Google still has to overcome old giants in several industries,
> though, and the economy isn't encouraging financial
> experimentation.
>
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>
> Google Maps For Mobile Gains Voice Search
> Doug Caverly | Staff Writer
>
> Experiment kept small for now
>
> Carefully weigh how much you dislike typing on cell phones
> against how much you want to keep private whatever you're
> researching. Then, if you dare, check out the new voice search
> abilities connected to Google Maps for mobile.
>
> The feature is experimental, and for better or for worse, current
> tests will limit participation to American owners of the 8110,
> 8120, and 8130 BlackBerry Pearl models. If you're one, you only
> need to press "0" to center your map view and then hold "the
> left-side key . . . while you say the name or type of business
> you're looking for" to get some results, according to a post on
> the Google Mobile Blog.
>
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>
> You should cross your fingers, as well - some promises of
> improvements may not say much about the technology's current
> state - but the feature's likely to spread, and this is an
> important step forward for Google.
>
> Greg Sterling notes that Google's voice search "is very much like
> the existing Windows Live Search for Mobile service with voice or
> Tellme for Blackberry devices (also Microsoft). Yahoo also
> recently integrated Vlingo's speech technology into oneSearch."
> ChaCha has something in this arena, too, all of which means
> Google's an extreme latecomer.
>
> With the mobile market looking increasingly significant - desktop
> search and advertising seem to be pretty much wrapped up, after
> all - Google will need to accommodate chatty individuals.
>
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>
> "This was an extremely successful meeting that will be remembered
> as a milestone in the development of the Internet," said Peter
> Dengate Thrush, ICANN's Board Chairman. "New generic Top Level
> Domains and Internationalized Domain Names (IDNs) will open up
> the Internet and make it look as diverse as the people who use it."
>
> ICANN also approved top - level domain names in scripts including
> Arabic, Cyrillic and other non-Latin scripts. It passed a
> resolution to eliminate domain tasting, a practice of using the
> grace periods to register domain names in bulk to see which ones
> are profitable.
>
> The new domains could cost as much as $100,000 to register, and
> will require a large amount of recourses to maintain.
>
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>
> Hitwise Proves The Value Of Yahoo's Non-Search Parts
> Doug Caverly | Staff Writer
>
> Surprise, surprise: they might actually be desirable
>
> Suppose that Steve Ballmer and Jerry Yang miraculously agreed on
> something: the sale of Yahoo's search department. A new Hitwise
> report sorts through the pile of properties that would remain,
> and as it turns out, the leftovers look pretty tasty.
>
> A breakdown shows that much more Yahoo-related traffic heads to
> Yahoo Mail and plain old Yahoo (37.47 percent and 30.62 percent,
> respectively) than to Yahoo Search (12.10 percent). So in terms
> of eyeballs, any company splitting things with Microsoft would
> still be getting quite a lot.
>
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>
> There is the question of whether people would visit Yahoo's
> properties without nudges from its search engine, of course,
> but Heather Hopkins supplied statistics on that issue, too.
> "Most properties receive more traffic from Google than from
> Yahoo! Search," she states.
>
> "In particular, Yahoo! Answers received 49% of its US visits
> from Google last month, compared to 20% from Yahoo! Search,"
> according to Hopkins. "Flickr received 13% of visits from
> Google compared with 5% from Yahoo! Search. The exceptions
> are Yahoo! Image Search and Maps, likely because of Google's
> shortcuts to its own properties in these verticals, and the
> Yahoo! account pages. Even Yahoo! Mail and Yahoo.com received
> more traffic from Google than Yahoo! Search."
>
> These conclusions lend a great deal of credence to the idea
> that a split acquisition could occur. Now we'll just resume
> hoping that something - anything - will bring an end to this
> mess.
>
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