ClickZ Today: Entering the Social Sites

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> C L I C K Z T O D A Y
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> Thursday, June 14, 2007
> http://www.clickz.com/
> The Internet's Leading Resource
> for Doing Business Online
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> T A B L E O F C O N T E N T S
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>
> :: Entering the Social Sites
> by Tessa Wegert
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,begx,28z4,1wuj,9mfz
>
> :: Are You Chasing the Web 2.0 Trend? Part 2
> by Shane Atchison
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,ghly,17rz,1wuj,9mfz
>
> :: Integrated E-Mail Campaigns
> by Derek Harding
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,67et,6fpb,1wuj,9mfz
>
> :: The ABCs of Mobile Marketing, Part 2
> by Laura Marriott
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,gf68,m9l3,1wuj,9mfz
>
> :: Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,mcgf,ku6l,1wuj,9mfz
>
> :: Animosity Escalates as eBay Pulls Google AdWords, Reallocates Dollars
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,4fuz,6rin,1wuj,9mfz
>
> :: AOL Hires a CMO With Social Ties
> by Zachary Rodgers
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,hyxm,cxjw,1wuj,9mfz
>
> :: Widgets Are Trackable, but Ad Implications Unclear
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,chqs,1hbx,1wuj,9mfz
>
> :: Advertising Placements by Industry and Top Sponsored Links, May 2007
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,8o8l,akmd,1wuj,9mfz
>
> :: Distribution Deals: Necessary Evil for Media Brands?
> by Kate Kaye
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,3rex,7qvf,1wuj,9mfz
>
> :: Laying the Foundation for In-House SEO Success in Large Organizations:
> Part I
> by Melanie Mitchell
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,fu27,a20w,1wuj,9mfz
>
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> ______________________________________________
> MEDIA BUYING
> ______________________________________________
> Tessa Wegert
>
> Entering the Social Sites
> Advertisers must tread carefully on social sites
> like Second Life, but the rewards are there for
> those who facilitate the user experience.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,begx,28z4,1wuj,9mfz
>
> ______________________________________________
> ACTIONABLE ANALYSIS
> ______________________________________________
> Shane Atchison
>
> Are You Chasing the Web 2.0 Trend? Part 2
> Last of a series explores the whys and wherefores
> of Web 2.0 from a marketing standpoint.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,ghly,17rz,1wuj,9mfz
>
>
> ______________________________________________
> E-MAIL MARKETING OPTIMIZATION
> ______________________________________________
> Derek Harding
>
> Integrated E-Mail Campaigns
> A campaign integrating e-mail with other media
> can deliver almost four times the revenue of a
> traditional broadcast campaign. But there are a
> few hurdles to jump first.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,67et,6fpb,1wuj,9mfz
>
> ______________________________________________
> MOBILE MARKETING
> ______________________________________________
> Laura Marriott
>
> The ABCs of Mobile Marketing, Part 2
> The right questions to ask when you're choosing
> a partner for a mobile marketing campaign.
> Second in a series.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,gf68,m9l3,1wuj,9mfz
>
>
>
> Elsewhere on the ClickZ Network:
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Kate Kaye
>
> Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential
> Yahoo has unveiled a refined real estate section
> incorporating mapping, and integrated with its
> overall search functionality.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,mcgf,ku6l,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Kate Kaye
>
> Animosity Escalates as eBay Pulls Google AdWords, Reallocates Dollars
> Most believe the decision was a reaction to
> Google's plans to host a protest in response to
> eBay's refusal to accept Google Checkout for
> ebay transactions.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,4fuz,6rin,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Zachary Rodgers
>
> AOL Hires a CMO With Social Ties
> As VP of marketing at Cingular and AT&T, Burbank
> brokered mobile deals with MySpace, FaceBook and
> YouTube.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,hyxm,cxjw,1wuj,9mfz
>
> ______________________________________________
> CLICKZ NEWS
> ______________________________________________
> Kate Kaye
>
> Widgets Are Trackable, but Ad Implications Unclear
> ComScore found 21 percent of Web users worldwide
> viewed a widget in April.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,chqs,1hbx,1wuj,9mfz
>
>
> ______________________________________________
> ADVERTISING/MARKETING
> ______________________________________________
> Kate Kaye
>
> Advertising Placements by Industry and Top Sponsored Links, May 2007
> The industry breakdown of ad placements and unit
> types and top 25 companies placing sponsored
> links.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,8o8l,akmd,1wuj,9mfz
>
> ______________________________________________
> INSIGHTS
> ______________________________________________
> Kate Kaye
>
> Distribution Deals: Necessary Evil for Media Brands?
> Once content is here, there and everywhere, how
> will media firms prove the value of their brands
> to advertisers when asking for higher CPMs on
> their own properties?
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,3rex,7qvf,1wuj,9mfz
>
> ______________________________________________
> SEW : SEARCHDAY
> ______________________________________________
> Melanie Mitchell
>
> Laying the Foundation for In-House SEO Success in Large Organizations:
> Part I
> Having an in-house SEO team can be beneficial,
> and is especially important for large
> organizations with large and complex sites. But
> you need to lay a strong foundation in order to
> be successful.
> http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,2pzf,52v,fu27,a20w,1wuj,9mfz
>
>
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> Founded in 1997 and headquartered in New York City, The
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