Retailers: Using Prize Giveaways to Build Your Lists

			Retailer News
	February 28, 2007
	Greetings Phillip, Using Prize Givaways to Build Your Email Lists Using giveaways is a great way to grow your email marketing list whether your business is online or off. Obviously you'll want to disclose that by your entrants giving you their information you'll be adding them to your newsletter and they'll get some great value out of this. We're doing a test now with this, hopefully we'll show you our positive results in a later post! Thank You Gifts - Want better data for those who give you their email address? Why not send everyone who signs up a free gift. It doesn't have to be expensive to buy or ship, but in the end if what you want is an address for your users, you're sure to get one if you have to mail them something. Archaic huh? Here are a few promotional gift Ideas. Make sure you have your logo, information and website imprinted on them. Pens/highlighters (inexpensive and easy to mail) Magnetic Calendars Calculators Notepad Post-it notes Here's a neat idea for getting information at a trade show or an event. Get an inexpensive laminator ($150-170) then laminator pouches (box of 500 is $25) and Luggage tags loops (500 is $25). When you ask someone for their information, ask them for 2 business cards. Then laminate one for them in a luggage tag with your business card back to back! For $200 you can collect 500 email addresses, not bad. Enter to Win! - Fill out the required fields on a form on your site (VR offers one for free) and you'll be entered to win: $500 Shopping Spree on our Site $150 American Express Gift Card Dinner for 4 at a Popular Restaurant More... Continue Reading on the VerticalResponse Email Marketing Blog Calendar of Holidays for Your Email Marketing: March/April '07 Many of you are so busy running your business that an opportunity to send an email marketing campaign around a given holiday or event may have passed you by. March and April are pretty "light" on holidays but here's what I found on the Wikipedia: March International Women's Day - March 8, particularly in Eastern European Countries Patriot's Day (third Monday in April, US) St. Patrick's Day - March 17 First Day of Spring - March 21 April... Continue Reading on the VerticalResponse Email Marketing Blog P.S. If you are not in the Retail Industry, make sure you change your industry in your profile so we can send you the appropriate news!		What Retailers Can Do With VerticalResponse! Promote seasonal lines and in-store events Advertise sales, discounts and special offers Personalize mailings Use newsletters to update customers on new items and industry trends Track response to mailings On The Blog Retail Stats & Info ClickZ - Etailers beat offline stores in customer satisfaction. MarketingSherpa - 3 ways to lower shopping cart abandonment rate from the etail show. Emarketer - An interesting study "Ecommerce - Is It about To Plateau?" Don't Have a VR Account? Sign up free, take advantage of all the great info in our newsletters.
	As always, this entire email was created and sent in just minutes using VerticalResponse!

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