| Dear subscriber, below you will find updates on our upcoming events, including SES London, SES London Training, SES New York, and SES Germany. Warm Regards, the ClickZ and SES Team. | |||||||||||||||||
SES London 13-15 February, 2007
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Search Engine Strategies London 2007: Early Bird expires tomorrow, Friday, 26 January! There's still time left to save. Register by tomorrow, Friday, 26 January, and save £100. We're bringing back your favorite sessions, with fresh content, in addition to many new and exciting ones. See the full conference schedule. Search Marketing in Regulated Industries If you're involved in the financial services industries, chances are you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? Protecting Your Brand with Search Marketing Can you use a competitor's trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Multi-Country Campaign Management Planning a search engine marketing campaign that covers Europe or countries throughout the world requires different strategies than doing SEM for a single-country. Get tips and advice on how to proceed in an efficient, effective manner. Local Search Marketing Tactics This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods. Search Head or Search Tail? Getting the Mix Right The "head" of the search query stream are those terms that get tons and tons of traffic. Many people go after them for the traffic, only to later discover that with popularity can be a lack of focus and conversion issues. The "tail" of the stream queries are those queries that may involve only a few visitors per month, but highly focused visitors that convert well. The downside to the tail is that while the traffic overall can be substantial, you've still got to cover a huge number terms, requiring a different strategy than going after a few head terms. Blog & Feed Search SEO This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic. Video & Podcast SEO New products make it easier to locate video content from across the web or to find "podcast" programs, on-demand radio-like shows people can listen to on MP3 players or their computers. This session will provide a look at various services and how to get your content visible and audible within them. Social Search Overview Humans are hot again, when it comes to search. But this time, it's not the old school method of using a small group of human editors to categorize the web. Still not convinced? Click here to sign up for an Expo Hall-only pass at no cost (please note that this pass does not provide access to the sessions).
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| *New to London* - Search Training Classses | |||||||||||||||||
| This in-depth workshop training in a small class setting means that your instructors are readily accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.
Each of our workshop providers is a leader in their respective field and has achieved top ranking results for their sites and those of their national and international clients. Join us on Monday, 12 February 2007, and take advantage of their seasoned expertise by going behind-the-scenes in a high impact learning environment that demonstrates how SEM really works. Search Engine Gurus Shari Thurow Andrew Goodman Mona Elesseily Greg Jarboe Christine Churchill Classes can be taken in addition to the conference or independently, and include: | |||||||||||||||||
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| For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052. For registration help or information, please e-mail our Registration Department at registration@incisivemedia.com or call (203)-295-0050. | |||||||||||||||||
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